Who is Bebitza?

Bebitza® is Australian owned and operated company that started in 2006 through the excitement to share an amazing breastfeeding concept; a shawl-inspired cover that is beautifully designed for complete privacy. Having since pioneered the nursing cover category in Australia, we continue to bring this excitement and joy with us today, to share with mums around the world new products that simplify and celebrate the motherhood journey.




Meet the Founder

Bree Tinecheff - founder of Bebitza

Dear Mums,

Welcome to the Bebitza family. I’m a proud mum of three gorgeous children and a wonderful husband. I feel blessed and I love being a mum. My motherhood journey has been coloured with many wonderful times mixed with personal challenges. Bebitza was born and grew through these experiences and is still being written today. I have become aware of how quickly time passes and that each day is so precious. With this in mind, my vision for Bebitza is to walk alongside, encourage, excite and inspire you and your family so you can have more time enjoying, bonding and creating memories with your little ones.


Bree Tinecheff


Meet the Director

Hello Mums!

My name is Sita and I have had the pleasure of holding the position of Director for Bebitza as well as be the head of product development for some of our products that are currently available. I believe that clothing should, first and foremost, serve a function and aesthetics second. For this reason, we have hand-picked the best fabric, design, cut, make and trim that we can to deliver the absolute best to you!

My aim with all our amazing products is to help mothers simplify their daily tasks (including caring for the products!) and make more time enjoying quality time together with bub and the rest of the family (spoiler alert, my love language is quality time). Important factors I especially consider include: safety, practicality, and simplicity.

With that, I sincerely thank you for trusting our brand and our products. You and your children make all of our hard work very worth it! I hope you have a wonderful day!

Lots of love,

Sita Carolina
Director of Bebitza

Sita Carolina - Director of Bebitza


Our Range

Motherhood is a blessing. At Bebitza®, we believe in bringing out the joy in that journey by creating a positive and less complicated version of motherhood. From nursing covers to baby wraps our guiding principle is to create key essentials with mum and baby in mind, that are not only innovative and functional but are also leading in beautiful textiles.

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