Mom’s Choice Awards® names BeSwaddle™ among the best in family-friendly products

Media Release

For Immediate Release: 8th May 2019
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The Mom’s Choice Awards® Names BeSwaddle™
Among the Best in Family-Friendly Products

BeSwaddle proudly received Gold Award Recepient by Mom's Choice Awards


Bebitza® is honored to announce that BeSwaddle™ has earned the prestigious Mom’s Choice Awards®. Having been rigorously evaluated by a panel of MCA evaluators, BeSwaddle™ is deemed to be among the best products / services for families.

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The Mom’s Choice Awards® has named BeSwaddle™ as among the best in family-friendly media, products and services. The MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

"We are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says Bree Tinecheff, founder of Bebitza®. “We know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families.

To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards®. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

With the evaluation now complete, the testing samples of BeSwaddle™ will be donated to schools, libraries, hospitals and nonprofit organizations.

About Bebitza®

Bebitza® is Australian owned and operated company that started in 2006 through the excitement to share an amazing breastfeeding concept; a shawl-inspired cover that is beautifully designed for complete privacy. Having since pioneered the nursing cover category in Australia, we continue to bring this excitement and joy with us today, to share with mums around the world new products that simplify and celebrate the motherhood journey.

Today, Bebitza® is the maker another popular product, a modern swaddle named BeSwaddle™. The BeSwaddle™ is known for its unique design and super soft hand-feel. Not only is it adorable but it also works!

The company’s website at contains additional information.

Information about BeSwaddle™ and where to purchase it can be found at

About the Mom’s Choice Awards®

The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

Learn more about the Mom’s Choice Awards® by visiting their website:

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Mom's Choice Awards Gold Award Recipient

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